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Product Differentiation.

Featured Designer, Greg Aper

"Look, this one goes up to eleven." - Spinal Tap

So this is that gratuitous section on the website where we talk about ourselves. However obnoxious it may be, it's still a good chance to get to know us and how we operate.

I've always found the emotions evoked by a surprise to be inspiring. Is there anything better than finding that forgotten money in your summer shorts or winter coat when you break them out again for the coming season? The unexpected delights us in a cue-up-the-choir-and-angelic-light sort of way, and if you can stockpile a load of little pleasant surprises during the course of your day then you've got a pretty good thing going for yourself.

And in a way, that's kind of what we're about and how we design here at Propane. We want people to stop and say, "Wait a minute. You mean I can get breakthrough creative services without a steaming heap of egotistical design dogma or bankrupting my company? And you'll actually give me designs that I put on the shelf and aren't just magazine award fodder?" Ok, so maybe people won't say it quite that way, but you get the idea. It's all been done before, but if we can deliver a design that is more than what you thought was possible and give you an experience that leaves you wanting more, then we're all pretty happy and there's a good chance we've left everyone vaguely discombobulated because the process didn't feel like the process you're used to.

Here's to life at eleven.

cheers

G

 

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