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Aussie Adventurer Case Study

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Aussie came to STRATEGY Product Design seeking a grill that would position them as a category leader.

After extensive market research, we designed the Adventurer, a completely portable grill with features normally found only on stationary grills. Designed for picnics, tailgating and on-the-fly grilling, significant design innovations were baked into the design such as the “Propane Take Off” feature, which allows various propane-powered accessories to plug directly into the grill.  Additionally, up to three separate propane tanks may be stored within the legs of the grill, offering quick access to back-up fuel supplies.  The Adventurer packs all of its features into a super portable form with a large grilling surface and ample BTUs.