Coke Superchill Case Study
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When Coca-Cola asked STRATEGY product design to develop concepts for their new beverage delivery technology; the challenge was accepted and the results were beautiful.
According to the Coca-Cola Global Brand Manager, “These concepts will revolutionize our industry”. The STRATEGY team delivered enough concepts to fill the largest boardroom conference table. The details of each concept sketch showed innovative, new approaches for interacting with carbonated beverages. 2010 will bring these concepts to the consumer.
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