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Product Differentiation.

ment

ControllerMent Case Study

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ControllerMENT came to STRATEGY to help develop a product that allows players to customize their Xbox, PlayStation and Game Cube controllers.

Working with ControllerMENT’s engineering partners, STRATEGY developed a controller cable snap on “MENT” medallion that held multiple interchangeable graphics. STRATEGY also developed the product’s branding program and marketing collateral.

 

 

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