Dry Idea Case Study
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Propane Creative worked closely with Gillette’s molder to develop a new aesthetic for their Dry Idea brand of deodorant.
Detailed limitations of the manufacturing and processing equipment were important for the design team to understand. This foundation of knowledge supported the designer’s aesthetic inspiration to find the right look for Dry Idea. Ergonomic, branding and manufacturing factors all played important roles in selecting the final, successful solution.
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