ERMI Case Study
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The STRATEGY Product Design team quickly became experts on knee surgery recovery after starting work with ermi, inc.
The company’s line of highly functional products helped joint surgery patients to regain full range of motion after surgery. Their stamped steel Extensionater product for the knee looked and felt very much like a torture device; it was in need of a complete redesign. Utilizing the structural double wall benefits of extrusion blow-molding, the STRATEGY team developed Extensionater solutions that not only looked better, but also incorporated appropriate ergonomics. The team carefully analyzed the target market and discovered insights to developing a product that they related to. Sports played a major role in most of the surgery patients who intended to regain 100% range of motion. The final Extensionater product solution offers comfort, compactness, versatility and an aesthetic that patients embraced.
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