Flo Branding Case Study
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In-depth competitor research was completed by the STRATEGY team prior to exploring concepts for the flo security system.
The flo project required us to research and brand an innovative new approach to airport security. Flo offers travelers the option to submit a background check, scan finger and eye biometric data, and pay yearly fees for a quick route through airport security. The system had to stand out, look fast and be easy to use. STRATEGY’s design team created a brand that grabs traveler’s attention while communicating speed, efficiency and ease.
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