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Why is it we can track exactly where our FedEx envelope is, yet hospitals have no idea where their medications are, exactly when or if they've been administered, and precisely who the recipient was? We started the project at 20,000 feet where the only way to analyze the interaction, variables and characters within a hospital was to create that stage virtually. That's what we did. Nurses, doctors, pharmacists and patients all had their roles within the environment. We tracked them all and investigated new protocols, products and technologies that would remidy the host of uncovered problems.