Infion Case Study
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STRATEGY product design dove deep into alternative energy markets to create and communicate a new category and brand of power supplies: Infion Integrated Power.
STRATEGY also delivered a portfolio of sub-brands targeting specific
applications. Over 1,000 names were developed, many with logos and marks.
Since the core technology, a chip-scale fuel cell, was somewhat intangible
and had little physical presence, the Infion brand had to be built on
imagery, story and infographic communication. The STRATEGY team executed the
Infion brand launch with all required deliverables from website,
www.infion.com, to tag line, Power for the Life of your Product, to music to
support advertising. Company executives: “STRATEGY's client-centered
approach, process, creativity and results exceeded our expectations,
especially considering total project cost. We could not be more pleased."
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