Medex Case Study
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STRATEGY worked closely with Medex to develop their Quadra Pump Control System. Additionally, STRATEGY worked with medex to develop their entire product brand language manual.
Medex spent years acquiring many smaller companies; great for business, terrible for a cohesive product line! STRATEGY analyzed the Medex brand, its subrands and its future direction. We developed an entire brand kit outlining a new brand language, user experience and future product style. The first product to use the brand language was the Quadra Pump Control System.
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