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Product Differentiation.

Scientific Games Case Study

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The Bet Jet para-mutual wagering machine .

STRATEGY took on the challenge to create an articulating, multi-functioning unit for placement at horse tracks around the world.  The design had to incorporate: two LCD screens, fold out keyboard, laser scanner, printer, biometrics, key pad, card swipe, and smart card.  Additionally, the solution had to be comprised of five variants!

 

 

 

 

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